Research Methods for Business Students 7th Edition by Mark N. K. Saunders, ISBN-13: 978-1292016627
[PDF eBook eTextbook]
768 pages
Publisher: Pearson; 7 edition (August 29, 2015)
Language: English
ISBN-10: 9781292016627
ISBN-13: 978-1292016627
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.
So, if you’re thinking . . .
‘How do I choose my topic?’
‘I’m confused by all these different philosophies’
‘I need to collect my data; what do I do first?’
‘When and what do I need to write?
. . . then, open this book to discover:
– Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
– A glossary of clear definitions for 600 research terms
– Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
– Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research
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