Essentials of Strategic Management 5th Edition by J. David Hunger, ISBN-13: 978-8120348615
[PDF eBook eTextbook]
- Publisher: Pearson; 5th edition (July 19, 2010)
- Language: English
- 216 pages
- ISBN-10: 0136006698
- ISBN-13: 978-8120348615
Essentials of Strategic Management offers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.
KEY TOPICS: Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; Environmental Scanning and Industry Analysis; Internal Scanning: Organizational Analysis; Strategy Formulation: Situation Analysis and Business Strategy; Strategy Formulation: Corporate Strategy; Strategy Formulation: Functional Strategy and Strategic Choice; Strategy Implementation: Organizing for Action; Strategy Implementation: Staffing and Leading; Evaluation and Control; Suggestions for Case Analysis.
MARKET: For professionals in fields of strategic planning and competitive strategy.
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